We’ve been working with Universal to launch the latest fitness phenomenon to hit the DVD shelves in time for Christmas, The Only Way is Essex – The Essexercise Workout.
Getting fit with the TOWIE girls
Fans of the BAFTA winning reality smash, The Only Way Is Essex, will soon be able to dance their way to fabulousness with a brand new fitness DVD from the stars of the show. Featuring some of TOWIE’s best loved characters; Lydia Bright and Sam and Billie Faiers, the DVD is a dance based workout alongside a step-by-step guide to the ultimate Essex makeover.
We're right in the middle of a major publicity campaign for the DVD launch on 31st October, which has so far delivered exclusives and in-depth coverage across the likes of Now, The Sun and Heat, whilst seeding exclusive clips and content across the web - driving buzz in the build up to launch. We'll certainly be burning off a few carbs before Marbs...