Once upon a time we started working for Disney. That was more than 20 years ago and in that time, we’ve helped them come up with campaigns that are effective across platforms from traditional media, internet and direct to consumer to keep the brand, its films, TV content and new releases relevant to today’s audiences.
Creatively, we’ve done everything from establishing that dogs really do bark in regional accents (to promote an anniversary edition of Lady & The Tramp), to body-painting a Page 3 girl in Uma Thurman’s iconic yellow jumpsuit (for the launch of Miramax’s Kill Bill in high definition). Along the way we’ve persuaded schools to swap PE classes for High School Musical cheerleading workouts; turned Holocaust movie The Boy In The Striped Pyjamas into a teaching aid for primary school children, overseen and syndicated interviews a-plenty with the uber-stars of various new releases and unearthed two extra dwarfs while restoring a restored version of Snow White. (Fame and fortune failed to beckon for Baldy and Jumpy, dwarfs number 8 and 9 who ended up on the cutting room floor.)
It’s not all fun though. We’ve also handled trade and corporate issues for Disney – from crisis work on product recalls to positioning on everything from piracy to price wars.