CityJet forms part of the Air France/KLM group – one of the world’s largest aviation businesses, and one of our biggest clients.
Expanding our existing PR and press office role, CityJet approached us to help them develop their social media community with a focus on driving measurable results, not just fans and followers.
Rising to the challenge we recently took over the running of their entire social presence, managing Twitter, Facebook and YouTube on a day-to-day basis. In a short space of time we've grown the communities by around 25-30% per channel, significantly raising the frequency and quality of interractions between the brand and its customers.
Furthermore our integrated approach to communications sparked a global media storm when an infamous A-lister was inconveniently caught short…. Our Tweets shaped the reporting of some of the world's biggest media outlets, typifying CityJet's warm, fun and engaging personality.
More recently we've launched a photo sharing competition through Twitter and Instagram encouraging CityJet's fans to help rediscover the magic of flying, all of our competition entries are then showcased through CityJet's 'The Magic of Flight' Tumblr account. This competition forms part of our exciting programme of campaigns, competitions, events and games that will entertain and engage passengers and friends alike.