Financial services is one of our favourite sectors.
Whether it’s convincing businesses to borrow or finding ways of getting people to part with their hard earned, we’ve got a cracking portfolio of blue chips. And the team have experience of journalism, in-house and agency life going back longer than it’s polite to ask about.
Right now we’re working with HSBC on commercial banking, American Express on credit cards and Allianz on insurance amongst others. If you look at what else we’ve got stuffed under the mattress, we’ve in-depth experience of long term savings with brands like The Children’s Mutual, Friends Provident and Standard Life Bank, we’ve covered insurers including Zurich, Allianz and M&S and banked experience with First Direct and Alliance + Leicester.
As you will have seen elsewhere on the site, we’re big fans of applying behavioural economics to media and social media relations. With FS messages we believe getting cut through is all about finding and identifying the real reasons why people put off making decisions and then devising really clever creatives to get them to change their minds…
